from the streets to your wardrobe: how urban culture inspires basic cap
at basic cap, we’re all about staying close to the ground. our brand is built on the same things that define urban culture—being real, staying raw, and finding inspiration in the streets. we make clothes that are meant to be worn in real life, where every day isn’t polished and perfect. based in montreal, we pull from the grit and the energy of the city and the skate culture that moves through it. we’re not just here to make clothes; we’re here to make pieces that reflect the culture we’re part of.
urban culture: more than just a look
when we talk about urban culture, we’re not talking about a trend or something you find on a magazine cover. it’s about what’s real, what’s happening every day in the streets. urban culture is the people, the movement, the spaces in between the buildings, and the stories that don’t get told. that’s what basic cap taps into. our brand doesn’t chase trends; it stays grounded in the elements that have always defined streetwear and skate culture—authenticity, simplicity, and a bit of rebellion.
inspired by montreal’s streets
our home base in montreal is a big part of who we are. this city has its own beat, its own way of moving. it’s diverse, gritty, and vibrant, and that shows up in our designs. walking around montreal, you see it all—from the skaters turning alleyways into skateparks to the artists who paint the city’s walls with their own mark. at basic cap, we pull from this energy, from the people and the places that make the city feel alive. each piece is a little piece of that world, something that doesn’t just look good but feels like it belongs here.
collections shaped by the street
the street isn’t a backdrop for us; it’s where our ideas come from. look at our freedom spirit collection, for example. it’s not made for those who want to blend in or follow what everyone else is doing. it’s for people who live by their own rules and want their clothes to reflect that. then there’s our skate classics line, which is all about durability and ease. these pieces aren’t for posing—they’re for moving, for living, for taking on whatever the day throws at you. we don’t overthink it, and we don’t complicate it. we keep it simple, strong, and real, because that’s what we’d want to wear ourselves.
the influence of skate culture on basic cap
skate culture is a big part of the basic cap DNA. it’s more than just tricks and skateboards; it’s about seeing the world differently. skaters take the ordinary—sidewalks, stairways, railings—and turn them into something else, something new. they push limits, ignore the “no skateboarding” signs, and make their own paths. that’s the kind of energy we build into our brand. our clothes are made for those who don’t wait for permission, who don’t ask if they’re allowed, who just go out and make their mark.
the power of individuality
what we love about both skate culture and urban culture is the emphasis on individuality. there’s no one right way to dress, to skate, or to move. everyone’s got their own style, their own way of seeing things, and that’s something we encourage. every basic cap piece is designed to be part of your story, not ours. it’s a starting point—a hoodie, a cap, a tee that you take and make your own. it’s for those who want their clothes to speak but don’t want them to tell someone else’s story.
community and connection
urban culture, skateboarding, streetwear—they’re all about community. it’s people coming together over a shared space, a shared passion, or a shared mindset. we’re proud to be part of this community, and we make clothes for the people in it. basic cap isn’t about flashy designs or shouting for attention. it’s about making real pieces for real people, about connecting through a shared love for what’s real and unfiltered.
making it your own
at the end of the day, basic cap is here to create, to add to the world of streetwear with designs that mean something. we’re not here to follow the crowd or jump on the next big trend. we make clothes that last, that feel right, and that give you room to make them yours. so throw on a basic cap hoodie, pull on a cap, and hit the streets. these are pieces made for movement, for expression, and for those who know that the real beauty in style comes from keeping it honest.